We are pleased to announce the appointment of Godspower Effiong as Executive Advisor, further strengthening our leadership as we advance our global expansion strategy and continue building next-generation blockchain infrastructure designed for scalability, security, and real-world adoption.
Bringing Effiong on board reflects our commitment to pairing technical innovation with experienced operators who understand how to translate emerging technologies into sustainable market growth. As our network expands into new regions and use cases, his expertise will support the execution of high-impact partnerships, ecosystem development, and go-to-market initiatives across key global markets.
Driving Adoption Across Emerging Markets
Effiong brings over seven years of experience leading growth and go-to-market strategies for Web3 and fintech companies operating in complex and high-potential markets, particularly across Africa. His work has focused on building adoption from the ground up through community engagement, strategic partnerships, and localized execution that deliver meaningful, long-term traction.
Over the course of his career, he has contributed to the expansion of several globally recognized organizations, including:
- Ledger, where he supported regional go-to-market execution, cultivated ecosystem partnerships, and helped implement community-first growth strategies that strengthened user trust and adoption
- Bitget, where he led localized marketing and partnership initiatives that accelerated acquisition and increased brand visibility across multiple African markets
- cNGN, where he collaborated with developers, institutions, and payment stakeholders to facilitate stablecoin adoption and establish real-world use cases for digital currency infrastructure
Across these roles, he has helped launch crypto wallets, exchanges, and payment systems while navigating the regulatory, educational, and infrastructure challenges common to emerging markets. This experience aligns closely with our mission to make blockchain technology more accessible and impactful worldwide.
In addition, he is the founder of AGTM Partners, Africa’s first dedicated go-to-market agency supporting Web3, fintech, and AI companies entering and scaling across the continent.
Role and Strategic Focus
As Executive Advisor, he will work closely with our leadership team to guide:
- Global go-to-market execution
- Strategic partnerships and institutional relationships
- Regional ecosystem expansion
- Community-driven adoption strategies
- Long-term growth across emerging and underserved markets
Effiong’s appointment will play an important role in strengthening our presence in regions where blockchain infrastructure can unlock financial inclusion, improve cross-border efficiency, and create new digital opportunities for individuals and businesses.
Looking Ahead
As we continue to scale globally, we remain focused on building a leadership team that combines technical excellence with operational expertise. This appointment strengthens our ability to execute with discipline, expand responsibly, and serve our growing ecosystem.
With experienced leadership and a strengthening network, we are well positioned to accelerate the adoption of decentralized technologies and deliver long-term value across the markets we serve.